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Rolex

Datejust 31

Rolex

Datejust 31

Oyster, 36 mm, white gold and diamonds
m278274-0018
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  • Reference 277200
  • Model Case Oyster, 36 mm, white gold and diamonds
  • Bezel Domed
  • Water Resistance Waterproof to 100 metres / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Calibre 2232, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet Oyster, flat three-piece links
  • Dial Yellow
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)
Datejust 31
Datejust 31

YELLOW DIAL

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.

Datejust 31

OYSTERSTEEL

Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.

Datejust 31

THE OYSTER BRACELET

The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology. First introduced in the late 1930s, this particularly robust and comfortable metal bracelet with its broad, flat three-piece links remains the most universal bracelet in the Oyster collection. For the Oyster Perpetual models the Oyster bracelet is fitted with an Oysterclasp.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailer, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Ultrajewels is proud to be part of the worldwide network of Official Rolex Retailer and can provide information on the availability of Rolex watches

HOW TO SET YOUR DATEJUST 31 

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and de-pending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinc-tive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Datejust

The classic watch of reference

Datejust

The classic watch of reference

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