Style, elegance, youth and uniqueness just describe the Tiffany & Co. firm that on this occasion, once again surprise the world with a new ambassador for its striking Tiffany HardWear collection.

We are talking about the successful and wonderful artist Lady Gaga, who returns to enter the world of fashion, this time as an ambassador of one of the prestigious jewelry firms Tiffany & Co

Tiffany HardWear the campaign a new and successful image

“Tiffany City HardWear” is the full name of this new Tiffany & Co. campaign that takes the successful and well-known Lady Gaga as its outstanding ambassador.

This campaign is led by the brand’s specialized team, in collaboration with Grace Coddington. When asked why they had chosen Lady Gaga as an ambassador, the answer was simple: her originality, creativity and courage were the characteristics that caught our attention.

The Tiffany HardWear collection is made up of a variety of rings, necklaces, pendants, gold and silver earrings. The elements that make up this collection were designed having as unique inspiration the brand’s original jewels, which date back to 1971.

When talking about Tiffany & Co, the now ambassador of its new collection expressed the following:

“In New York, you are born knowing that Tiffany & Co. is the best and that is where the magic happens. The signature is iconic and still continues to evolve over time. For me, Tiffany represents timeless American jewelry. ”

The Tiffany HardWear collection comes to light

As part of its launch campaign, Tiffany & Co presented during the 51st Superbowl, a sixty-second spot, shone thanks to its ambassador, Lady Gaga.

Tiffany HardWear is a collection of jewelry that according to experts is full of elegance. It is an impressive collection that, in its interior, embodies the power, the edge and the energies that characterize the iconic city of New York fundamentally.

Tiffany HardWear is a unique collection of its kind, with characteristics that make it stand out above all others, representing, moreover, an unprecedented leap in the history of jewelry, which has given to talk throughout the world and, also, throughout the history of the jewels.