The father plays an essential role in families, one that goes beyond any stereotype dictated by society and culture. That’s why Father’s Day celebrates all the dedicated dads who, through their presence and commitment, strive to provide the best for their families.
Undoubtedly, no two fathers are the same. So even when we know a watch is the perfect gift to express our gratitude and love, it’s important to find the right model that matches his personality and lifestyle.
For this reason, we’ve developed a campaign focused on celebrating the father-child relationship through shared moments, highlighting dad as our role model and our first introduction to watchmaking. The spirit of watch collecting is the perfect passion to connect generations and pass down a lasting legacy.
Set against the stunning backdrop of the Puerto Cancún Sailing School, the watch pairings we selected go beyond simply telling time—they tell stories.
Blancpain Fifty Fathoms
A true classic in the world of sports watchmaking, the Fifty Fathoms set the standard for dive watches over 70 years ago and its legacy continues to evolve. Whether it’s a sailing trip or an unmatched diving experience, it’s best enjoyed with a historic professional instrument. The collection offers multiple references that are sure to highlight your personality.
Breitling Superocean
The freedom of the sea, the waves, and the beach are captured in this timepiece that doesn’t confine you to time, but teaches you to make the most of every second and live to the fullest. The Superocean models offer exceptional legibility, durability, and a distinctive style that embodies life at sea, camaraderie, and relaxation.
Chopard Alpine Eagle and Mille Miglia
On one hand, the Alpine Eagle represents perfect geometry in watchmaking. Its spirit, inherited from the St. Moritz, shines brighter than ever within the sport-chic watchmaking spectrum. On the other hand, the Mille Miglia pays tribute to motor racing rallies and refined elegance, honoring one of the most demanding competitions on the calendar, an event that has transformed its competitive edge into a timeless legacy.
Franck Muller
With a sporty style and a bold, captivating shape, the Vanguard collection embraces a clean and innovative aesthetic. Its signature numerals are meticulously hand-polished and brushed. The dial and crown add the final touches to the watch’s sporty elegance and distinctive look. The strap is cleverly integrated into the case, preserving and extending the watch’s curved silhouette, resulting in a spectacular, athletic timepiece with a truly unique design.
Hublot Big Bang – Classic Fusion Orlinski
Blue, blue ceramic… The mastery of materials and the art of fusion live at the heart of this brand’s name. In celebration of the 20th anniversary of the Big Bang model, we’ve selected a piece crafted in blue ceramic, featuring its signature rubber strap with the One Click® interchangeability system. Additionally, to highlight the artistic and creative spirit of the next generation, the Classic Fusion Orlinski also embraces this material—embodying the same spirit and DNA.
IWC Pilot’s watch chronograph 41
One of the professions most often passed down from generation to generation is that of aviators. That’s why we selected IWC’s Pilot’s watches—not only for their sporty and timeless aesthetic, but also because the name “Pilot” has transcended the skies, landing on the track through the brand’s collaboration with the Mercedes-AMG Petronas Formula One Team.
Jacob & Co
The proposal presented by the Jacob & Co. Epic X Chrono and Palatial Classic Rose is as similar as it is different. Both timepieces showcase exquisite craftsmanship, robust construction, and the prestigious Swiss Made certification. Yet, they were designed for entirely different settings and moments in life. This contrast highlights the wide range of tastes in watchmaking—united by a shared appreciation for flawless execution.
Jaeger-LeCoultre Reverso
A timepiece that holds as much history as the stories passed down through generations. Born in 1931, the Reverso quickly became one of the most iconic personalized watches in the industry. While its heritage is rooted in polo, its patented features and signature swiveling case give it a singular place within the world of watchmaking.
Omega Seamaster Aqua Terra
Perfect for those who seek both robustness and elegance in a single equation. The Aqua Terra not only delivers METAS-certified precision, but also a refined, streamlined design inspired by the launch of the Seamaster collection in 1957. Meant to be passed down through generations, the Aqua Terra is like your favorite pair of sneakers in your closet.
Panerai Luminor and Submersible
Luminor embodies the historic and rugged spirit so highly sought after in watchmaking. Its signature crown-protecting bridge offers instant recognition and durability, while its wide range of configurations, case sizes, and materials gives it a versatile, chameleon-like quality that is deeply appreciated by collectors and enthusiasts alike.
TAG Heuer Carrera Skipper and Carrera Day Date
The natural connection between sailing and motorsports, and their shared passion for precision and speed, inspires the iconic TAG Heuer Carrera Skipper. A bold tribute to our nautical heritage, it comes to life through a distinctive color palette.
Understanding the world of watch complications is essential when passing down a legacy to the next generation. Imagine a generational journey with your father, marked by the gift of a Carrera Day Date. While the most treasured celebration is time spent with your dad, inheriting his appreciation for precision is a legacy worth keeping.
This is the Story Behind Father’s Day
Father’s Day has different origins depending on the country and religious tradition. One of the earliest stems from Catholicism—for example, in Spain, Father’s Day is celebrated on March 19th, honoring the feast day of Saint Joseph. But…
What about June?
An American war veteran named William Jackson Smart became a widower when his wife died during childbirth with their sixth child. He raised his children with care, love, and dedication—becoming a role model that his daughter, Sonora Smart Dodd, felt deserved recognition. After hearing a sermon honoring Mother’s Day at the Central Methodist Episcopal Church, and being a member of the congregation herself, Sonora was inspired to propose a day to honor fathers as well.
She initially suggested June 5th, her father’s birthday, but the date was later changed to the third Sunday in June.
The first Father’s Day was celebrated on June 19, 1910, in Spokane, Washington. President Lyndon B. Johnson officially recognized it in 1966, and it was made permanent by President Richard Nixon.