In February 1926, the house “Veuve de Philippe Hüther”, merchant and manufacturer of watches, registers the trademark “The Tudor” established in Geneva in the name of the founder of Rolex, Hans Wilsdorf. Later, in 1936, the house transfers the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand an identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, as well as distribution and after-sales service.